Nonprofit Fundamentals – Communication - ASHEVILLE

Description: This course is appropriate for anyone from any nonprofit who wants to better understand how to use communications as a strategic tool that builds awareness of issues, organizational visibility and donor base support.

Details:

Communicating clearly and persuasively is vital to a successful nonprofit organization. And because you’re talking about a service or cause, such as child care or land conservation, rather than a product, it’s all the more important to be clear.  

This workshop will cover the tools for effective communication, including:

•  Clarifying your unique selling proposition

•  Understanding your audience and market

•  Message development -- thinking through what you want them to know

•  Determining the best vehicles from media to letters to visits to    internet and email

•  Handling outreach during a crisis

•  Assessing what works best for you

At the end of the day, you’ll have an outline of a strategic communications plan to help drive your organization’s future success.

This course is appropriate for anyone from any nonprofit who wants to better understand how to use communications as a strategic tool that builds awareness of issues, organizational visibility and donor base support.  We encourage multiple representatives from an organization to attend together. 

Session Leader:

Rachel Perry has been a journalist, consultant, managing partner of North Carolina’s largest independent public relations firm, and communications and policy director for former Gov. Jim Hunt.  Perry is known for combining PR, advertising, outreach and strategy.  She currently consults with United Way of America from her office in Asheville.

Sponsor:
Duke University Nonprofit Management Program & WNC Nonprofit Pathways

Registration Options: Click here to register online

Call this number to register: 919-684-6259

Directions:

Available upon registration